Who are you? Who do you want to be? 

If you want to truly connect with your customers, then you’d better have a pretty good idea.

branding melbourne

When Nike launched back in 1971, they decided that the best way to connect with their customers was to celebrate the sporting achievements of the everyman—rather than ruthlessly plugging the season’s latest running shoes. By communicating their values and forging an emotional connection with their customers, the company created a brand that people actually wanted to align themselves with.

It’s no secret that your branding is a visual statement about who you are and has a tremendous effect on how people perceive you. We help you tell your story through the creation of consistent visual identities and strategic branded campaigns.

And how do we do that? We identify and articulate the driving force behind organisations and their products and services. We help differentiate them from their competitors and build visibility through consistency. Whether the aim is positioning you in the right market, or repositioning you through a strategic brand refresh, we unlock value and help you engage effectively with the right audience.

Is your organisation having an existential crisis? Let’s pow wow.

Visual identity

Your visual identity is a statement about who you are and has a direct effect on how people perceive you. Differentiate yourself from your competitors and build visibility through consistency.

Style guidelines

All good brands have great style guidelines. We can help keep your company style consistent with comprehensive and clear printed and digital visual style guides.

Campaign planning

Without a working strategy, a campaign can easily turn into a series of unplanned reactions to unanticipated events. We can work with you to help plan your next successful marketing campaign.

Brand audit

Is your branding getting stale, inconsistent or just in need of a little tender loving care? We can help with everything from a minor brand refresh to a complete rebranding.

Recent Work

The Wayfaring Stranger
Wasted Years Records