We believe that web design encompasses more than just whether a website looks good or not. After all, beauty is only skin deep. Good web design creates a user experience that is both intuitive and effective.
It communicates your values and drives your customers to action.
In 1996, Warner Bros. was developing a website for the upcoming disaster film, Twister. While other film websites of the day were focused on theatre screening times and plot synopses, Warner saw an opportunity to interact.
The resulting website greeted users with a front page that resembled a vintage green-screen computer terminal. Once logged on to the terminal, an incoming email would warn the user of an inbound tornado and invite them to become a volunteer storm chaser (yes, please!). From there users were taken to the Severe Weather Institute Research Lab, where they could learn about tornadoes and even gain practical advice on what to do if caught in one. The public was hooked, and Warner had just discovered the potential of the website.
We create accessible and responsive websites that are not only visually compelling, but that also reinforce credibility and drive conversations—websites that convert users into customers.
And how do we achieve this? We listen to our clients and approach every project as an individual challenge. We work closely with them to develop their digital branding and grow their online identity through smart web design and engaging social media.